CREATIVE MEDIA

Often the results of a scientific project struggles to step outside the limits of the laboratory. That prevents the impact of the discovery in society and put down the return on investment. In our collaboration with Hospital Clínic de Barcelona, we wanted to sort out this wall applying a creative media solution to FATE Competitiveness & Innovation Framework Programme

A film produced by Pracmatic‘s creative team for HC-FATE

Challenge

Breaking with the technical language surrounding the communication of a scientific project is not an easy job. We had to show, exciting and entertaining way, the result of many months of work and to value the real benefit of using a new technology.

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Performers & Pracmatic‘s filming crew

Solution

We decided to use film language, rarely used in scientific communication. To generate an everyday atmosphere, we use actors in the flesh, making a casting with about 30 elder participants in Aula de Personas Mayores de la UGR. The location chosen for the shoot was the magical Playa de Velilla (Almuñecar), sited in Andalusian coast. Al the shooting was made in about 5h.

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A scene from the movie playa de Velilla (Almuñecar)

Again, we use psychology know-how to approach to the script. The plot combines a realistic narrative backbone, mixed with an undercurrent of symbolic images. This allows the viewer to experience live 2 to 1. The outer-conscious (reaching affectively in a familiar and warm setting) and inner-unconscious (identifying with the hero’s journey and transformation).

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The main character, Eustoquio, Andalusian artist

The story highlights the contrast between fear generated by the appearance of a new technology and change their use is in the daily lives of people and their environment. A context-spun loaded images and suggestive narrative time, for the viewer, as always, add the last word.

Impact

With imagination Pracmatic production team and stakeholder support, excellent work is done, making the most of a tight budget. The film is presented in Rome (Italy), in internal policy meeting of the FATE project, receiving rave reviews by both coordinators, and the supervisory committee.

Eustoquio’s poem inspired by the film

 

While the spot is broadcast online media, it is proposed to the committee a proposal for continuation of the campaign, with the aim of reaching the public most, in an agile and this spot the starting point. We hope to give news about it soon, as contrasted benefits of this new Detector de Caídas Portatil para la Gente Mayor, deserve special attention and monitoring.

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Partners: FATE | HC | Video CETpD | NUI Galway | UE | TicSalut | SEM | SL | Flowlab | Cooss | Ateknea | UPC | Tunstall

Directed by: Enric Segura | Production: Anabel Titos  | Camera: Rafael Silva | Editing: Daniel Izquierdo | Crew: Eustoquio, Elena Titos, Flori Palacios, Lucía, Sandra Guerra, Álvaro García, María Izquierdo, Pepe Dj y Ramón  | Soundtrack: Roy Smiles

Acknowledgements: Aula de Personas Mayores Universidad de GranadaChiringuito C’Mariano y Churrería Vellilla

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Pracmatic delivers great media contents with a psychology based approach office@pracmatic.net


OTHER WORK

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imagenes_Pizarra-Estrategia_e331a29d SUSTAINABILITY IN SPORTS - In May 2014 held in Granada (Spain) the First International Conference on CSR and Sports Management will gather for 3 days to professionals and institutions in the field of sport, including the LFP, the Real Madrid Foundation and Chelsea FC.
adultos-mayores-pc PATIENT EMPOWERMENT - Hospital Clínic de Barcelona participates as a strategic partner in the European project FATE (Fall Detector for the Elderly), an autonomous system for fall detection for the elderly pioneer in its field. Work on it together public and private actors in
9329367502_d4a57dc4ff_b CONFLICT DISSOLUTION - Gran Hub It is a community that brings together people and projects torque boost transformer ecosystem from Malaga. An ambitious initiative that gets the spirit of the ancient Farm-model of San Pedro Alcántara (Costa del Sol), where there was a particular agricultural innovation project
_MG_9211mod INNOVATION LAB - Startaper puts in a container the ideas and wishes of a group of people, shake them and give a try to the community. 30 intense days where a group of brave hungry for social impact will gather around a workspace

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